The Advantages of Being Small
Questionable social media campaign passed through layers of management unquestioned
An article review.
Sometimes it can seem like being one of the big guys makes security easy–finding a second set of eyes to look at a problem is never a problem, and of course the generous budgets don’t hurt, either. But having access to those resources doesn’t always mean you’re taking advantage of them, as our friend Joe Cychosz points out with a recent story regarding MasterCard.
It began innocently enough: the financial giant’s European operation recently posted a contest announcement on its Facebook page, asking women to post the contents of their purse for a chance at a prize. The response to the contest was enthusiastic–and frequently included unobscured shots of contestant’s credit cards! In fact, MasterCard Europe’s own announcement post featured one of the company’s cards prominently displayed, though to their credit it was an example card and not live.
All it would have taken is one person among all the divisions both at MasterCard Europe and their ad agency that this undoubtedly passed through to have spoken up, but it goes to show you that having access to resources isn’t the same as actually utilizing them.
Original article by Željko Švedić writing on svedic.org.
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