Merchandising as an Information Security Concept

Haven’t rotated your posters in a while? Your customers may not be seeing them anymore.

Another one of those Dan’s New Leaf Posts, meant to inspire thought about IT Governance . . .

One of the things I recently realized: some bankers I interact with do not have the same  understanding of merchandising that I have, because of my background in retail. (I was part-owner of a chain of video stores in the 80’s).

In the video business we would rotate our posters daily. We learned that if you left the poster at the same place for more than a day, people will no longer see it. If you move or replace the poster regularly, everybody will see it.

Applying that concept to information security: we find really old posters in our clients’ lobbies! They’re portraying information that is outdated, which makes them hard to understand by today’s standards. Technology changes constantly; so should our awareness posters!

So… for this Dan’s New Leaf… And I know I’m going way outside the box, but I would like to recommend that branch managers start rotating the posters in their branches. Customers will see them more often, and the message will be delivered more effectively.


Original article by Dan Hadaway CRISC CISA CISM. Founder and Managing Partner, infotex

Dan’s New Leaf” is a fun blog to “inspire thought in the area of IT Governance.”



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