Turning Letters into Lemonade . . .
Could Marketing Messages be Pre-Planned Into Response?
Another one of those Dan’s New Leaf Posts, meant to inspire thought about IT Governance . . . .
Something I just noticed: I now know what Yandex is. And I would not have known about this interesting browser had it not been for a vulnerability exploit. And then I started thinking about all the great feelings I have towards a competitor of ours, FireEye. I mean, they handled their recent breach brilliantly. And then, moving forward into my day, I saw on my upcoming “Compliance Path To-Do List” the following tactic: “Update Breach Response Letter Template.”
And I’m thinking:
a) run it by the attorney again?
b) run it by . . . . the marketing-message people?
I mean: what message should we be sure to get out there, if everybody is going to be reading about us anyway?
Original article by Dan Hadaway CRISC CISA CISM. Founder and Managing Partner, infotex
Dans New Leaf is a fun blog to inspire thought in the area of IT Governance.