The State of Mobile Banking 2010
If you’ve been waiting patiently for my upcoming Mega Conference talk on bank technology trends, before you spend any time looking around, you might be able to just skip the talk by reading this article.
Okay, strike that. Please come to the talk.
Seriously, during my recent struggle with the questions “what is new” and “what is a trend,” I have been etching reluctantly towards the conclusion that the risk of us NOT implementing mobile banking far outweighs the risks of doing so. Yes, that is a very bold statement, but I was a skeptic when I started my investigation. Since then I’ve purchased a Droid, studied all the bank technology trend reports that I could get my hands on, took a few classes here and there, and now I’m ready to tell you that the #1 bank technology trend in 2010 is mobile banking. And that includes social media, thank you.
By ignoring the smart phone, we risk losing our customers to hungry banks offering cool little Droid and iPhone apps, we risk our customers practicing poor security habits while surfing our on-line banking sites from their smart phones, and we risk falling behind in the coming battle for the mobile market. The term “enrollment” that we all learned as we rolled out on-line banking will take on greater meaning in the next two years.
So, here I am, less than a week before I reveal this amazing fact to all who would attend my talk . . . . . and I find this excellent article! If you are involved in bank technology, you should take a few minutes to read it.
The article, from Bank Technology News, is actually an interview by Rebecca Sausner of Celent analyst Red Gillen and Mercatus Advisory Group’s Bob Hedges.
Dan Hadaway, CISA, CISM