Merchandising as an Information Security Concept
Merchandising as an Information Security Concept.
Another one of those Dan’s New Leaf Posts, meant to inspire thought about IT Governance . . .
One of the things I recently realized, is that some bankers who I interact with do not have the same understanding of merchandising that I have because of my background in retail (I was part owner of a chain of video stores in the 80’s).
In the video business we would rotate our posters daily, we learned that if you left the poster at the same place for more than a day people will no longer see it, whereas if you move the poster or replace the poster everybody will see it. So applying that concept to information security we find ourselves looking at our client’s lobby’s and seeing that some of the awareness posters that they have hanging in very good locations are not being seen by their customers furthermore because the posters are in some cases years old.
They’re portraying information that is outdated or just simply hard to understand by today’s standards. So for this Dan’s new leaf, I know I’m going way outside the box but I would like to recommend that branch managers start rotating the posters in their branches so that customers will see them more often and the message will be deliver more effectible.
Original article by Dan Hadaway CRISC CISA CISM. Founder and Managing Partner, infotex
Dan’s New Leaf is a fun blog to inspire thought in the area of IT Governance.